Kumho

28

April 2022

By Kumho Marketing

Posted in Kumho News

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WINNING WAYS, TWO iF DESIGN AWARDS

No newcomer to receiving international accolades for its products, Kumho has now been accorded not one but two 2022 iF Design Awards in the automobiles/vehicles category – one for its new high-performance tyre, the ECSTA HS52, and one for its latest future tyre concept, Fin-Sread.

The newly launched HS52 is aimed at premium brand passenger and sports cars and will be available in the UK in some 46 sizes by the end of this year. The solid block design of the tread pattern helps maintain a steady pressure on the road surface, reducing impact and noise and improving ride comfort. Strong shoulder blocks ensure stability and good handling.

With the development of autonomous driving, the car is growing from a mere means of transport into a mobile living space. Fin-Sread is a new airless, electronic tyre platform. Its airless structure helps reduce accidents by eradicating punctures, while the independent control of each unit maximises ride comfort and the centre section actively blocks out noise.

Organised by the International Forum Design of Germany, the iF awards are amongst the world’s most prestigious. Along with the Red Dot and IDEA awards, the 69-year-old accolades are recognized as one of the top design prizes in the world. Winners are selected by an independent jury of design experts via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience. Last year, Kumho was the recipient of all four major global design awards – the German iF, North American IDEA, German Red Dot and Japanese Good Design.

The head of Kumho Tire’s R&D Division, Cho Mansik said:

“As vehicle electrification gathers pace, the design of their component parts is also advancing rapidly. Tyres are being developed that create synergy with the other elements, and will rapidly transcend existing limitations. We continue to reflect Kumho’s future-oriented vision and value in our products.”