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November 2014

By Kumho Marketing

Posted in Kumho News

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Wheels in motion for safer UK roads

A national driver training school, working to make British drivers safer and more economical has selected Kumho Tyre UK as a new partner.

R3 (Road Risk Reduction) Driver Training, based at Rockingham Motor Speedway, has been selected by Kumho Tyre UK to become one of our commercial partners. The driver training aims to reduce the risks associated with driving through hands-on-training programmes. Unlike many other courses, drivers are subject to experiencing‘out of control’situations using R3’s unique wet grip skid facility. The training is predominantly aimed at company car and fleet drivers, whilst also focusing on educating young drivers.

The partnership will see Kumho Tyre UK and R3 work together with the aim of giving British drivers a solid foundation in both attitude and skill, which will lead to a lifetime of safe and enjoyable driving. As part of the deal, Kumho Tyre UK will also send all of its staff on a bespoke training course with R3 to ensure they are driving safely and economically, both in their professional and personal life. Kumho Tyre UK will equip all R3 cars with one of its latest innovations, the Ecowing ES01 KH27.

Dan Woodward, Brand manager at Kumho Tyre UK commented;

“We’re really pleased to announce this partnership. Kumho has always been involved in road and driving safety initiatives including TyreSafe and the Children’s Safety Education Foundation, so working with R3 felt like a natural fit for the brand.

“I know that Steve and the rest of the team at R3 have worked very hard over the last six months to develop driver training programmes that will educate rather than preach to drivers young and old. We’re really glad to be able to help educate British motorists and ensure they are able to enjoy the experience of driving, safely.”

Steve Lewis, Co-Founder of R3 added;

“Everyone at R3 is delighted to be working with Kumho Tyre. This support is essential for us to be able to help get some of the 45.8 million registered British drivers* to learn the skills needed to be safe on the UK’s 245 thousand miles of roads**.”

For further information please call Ben or Eddie at Smoking Gun PR on 0161 839 1986

Notes to editors

*stat’s quoted from ONS Road Length Statistical Release June 2012

**stat’s quoted by the DVLA relate to April 2014 R3 was founded in January 2014 as joint venture between the Driver Training Company and Rockingham Motor Speedway.