Posted in Kumho News
We are happy to announce we have been awarded the prestigious Red Dot Design Award for the second year in succession. On this occasion it was our new eco-friendly Ecowing ES01 tyre that was honoured for its ‘product design’. The 37 internationally acclaimed jurors had the herculean task of selecting only the very best products from the 4,662 entered by manufacturers from 54 countries around the world; such is the kudos of the Red Dot awards that were first presented back in 1955.
The accolade is further recognition of our ‘green’ credentials that began with the Ecowing S.
Last year we received the Red Dot Design Award for our Ecsta LE Sport (KU39) high performance tyre, which also picked up the iF Design Award along with the Majesty Solus (KU50) and I’Zen (KW27) products, while the Ecsta 4X received the America Good Design Award.
“Receiving one of the world’s top three design awards for the second consecutive year is a welcome tribute to our ‘green’ credentials and general excellence of design – qualities we will do our utmost to retain through investment and technological development.”