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January 2021

By Maria Dhanoa

Posted in Kumho News

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Kumho has been honoured with a 2020 Contemporary Good Design Award – the only tyre manufacturer to be so. The focus of the prize was the company’s Majesty 9 SOLUS TA93, a range-topping asymmetric summer tyre engineered specifically for the Chinese market.

The product is based on the Majesty 9 SOLUS TA91 launched in Kumho’s native Korea last year and, in order to satisfy the particular demands of the locality, features sound harmony technology to reduce noise levels and provide greater comfort. Optimum contact pressure and increased durability are other notable qualities of the revised pattern.

The award dates back to 2015 and is the result of a union between the Xiamen Culture and Media Group and Red Dot of Germany, of whose long-established annual accolades Kumho is a serial winner. The resulting Contemporary Good Design Award was created to recognise design excellence in products either manufactured by Chinese companies or international firms trading in China. Such global automotive giants as Audi and BMW enter the Award, but competition is fierce and just three percent of the 6,000 entries received for the recent competition were successful. Along with the other 2020 winners, The SOLUS TA93 will be exhibited in the Red Dot Design Museum at Xiamen Airport until April of this year.

Commenting on this most recent of Kumho’s many award successes, Jung ll-Taik, Senior Vice-President of Research & Development said: “The receipt of this award is yet more recognition of our technological prowess and design excellence. Over the years, Kumho has remained committed to creating new designs and world-class products that meet the needs of consumers in our endeavour to achieve technological innovation and become a trendsetter going forward.”

In addition to this Chinese accolade, Kumho won all four of the world’s most prestigious design accolades in 2020; the iF Design Award; Red Dot Design Award of Germany; IDEA Design Award of the United States; and the Good Design Award of Japan.