KUMHO HONOURED WITH ANOTHER PAIR OF iF DESIGN AWARDS
Kumho Tire CEO Jeon Dae-jin announced that two of the company’s latest products have been honoured with the International Forum (iF) Design Award 2020.
Dubbed the Oscars of the design world, the awards are organized by the International Forum Design of Germany. Along with the Red Dot Design Award and IDEA Design Award, the 67-year-old accolades are recognized as one of the top three design prizes in the world. Winners are selected via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality, and convenience.
The two Kumho products that received the prestigious award this year are the Majesty 9 Solus TA91 – a high-performance tyre designed for premium passenger cars – and the Wintercraft Wi51.
An upgraded version of the Majesty Solus, which is widely sold in markets outside Europe, the all-season Majesty 9 offers greater comfort and quietness, combined with improved resistance to abrasions and better braking performance on snow-covered roads.
Designed for the European arctic winter market, the new Wi51 boasts outstanding performance on icy and snow-covered roads. Its contemporary compound technology results in improved traction and braking. Along with an optimised directional pattern design that’s in line with current European trends, the tyre features a new structure that further improves performance on ice and snow. A robust centre rib gives great stability at high speeds, while the revised structure results in the tread maintaining greater contact with the road surface.
“The receipt of this award is yet further global recognition of our design philosophy and excellence as well as our innovative technologies,” said Jung Il-Taik, Managing Director for research and development at Kumho Tire. “We will remain committed to offering a variety of quality products based on our R&D capabilities.”