KUMHO AGREES EXTENSION TO ITS PARTNERSHIP WITH TOTTENHAM HOTSPUR
Kumho Tyre has announced a long-term extension to its agreement with Tottenham Hotspur, so remains its Official Tyre Partner. This new agreement between the Korean tyre manufacturer and the Club continues a successful partnership which began in 2016.
Through the renewed partnership, Kumho Tyre will continue to present the Club’s popular match day player mascot programme, which was replaced with an award-winning digital offering for young fans during the Covid-19 pandemic. In addition, Kumho Tyre will continue to have a prominent presence on the in- stadium LED advertising system to help grow awareness of the brand using the global reach of the Club.
Tottenham Hotspur will also support Kumho Tyre’s Corporate Social Responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.
Kumho Tyre, founded in South Korea in 1960, is one of the world’s leading tyre manufacturers with annual sales of over 60 million tyres across 180 countries.
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, said: “We have built a fantastic relationship with Kumho Tyre over the last five years. We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”
“Kumho is thrilled to continue its partnership with Tottenham Hotspur, a renowned club in the world-famous English Premier League,” said Tony Gang- seung Lee, senior vice president of global marketing at Kumho Tire Co., Inc. “We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”
Catalina Kim, CEO of Catalina and Partners Ltd., which has been responsible for this deal since the outset on behalf of Kumho Tyre and Tottenham Hotspur, added: “We are delighted to see the continued success of this relationship. We look forward to collaborating with them both.”