June 2014

By Holly

Posted in Kumho News

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Direct Sales Team Launch

We are pleased to confirm that our newly established direct sales organisation is now fully operational. Following on from our recent announcement regarding a new three-year contract with Micheldever Tyre Service.

Located at Magna Park near Lutterworth in Leicestershire, the new facility provides an office base for the expanded sales and marketing division. It also enables a network of independent retailers the ability to operate on a common platform with the existing Kumho ECSTA Performance Centre programme and a warehouse stocked with the company’s full range of car, 4×4, van, truck and motorsport tyres.

Commenting on the new venture, Kumho UK’s Managing director Kie Myunug Choe said: “The Kumho brand has been present in the UK tyre market for over 30 years and has built up a strong reputation as a quality product over that time. Given that long history of success and acceptance we judged that the time was right to show our further commitment to the market by investing in a direct sales facility to complement the long-standing and successful network we have built with Micheldever Tyre Services”.

“Our aim is to ensure the growth and prosperity of the Kumho brand in the UK for all its stakeholders for many years to come,” he concluded.