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February 2016

By Tom Shattock

Posted in Kumho News

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Kumho receives two 2016 iF Design Awards

Both the Kumho Ecsta HS81 and Kumho Solus HA31 are honoured this time around in the 2016 iF Design Awards.

Leading tyre supplier Kumho, has received two 2016 iF Design Awards in the ‘transport device’ discipline – they were accorded to the Kumho Ecsta HS81 and the Kumho Solus HA31. The prestigious annual iF accolade is organised by the International Forum Design of Germany and, along with the Red Dot Design Award and IDEA Design Award, the iF one is generally regarded as one of the world’s top three design prizes.

Optimised for premium luxury passenger cars, the Kumho Ecsta HS81, which has primarily been developed for the Asian market, features: low noise and low rolling resistance as well high levels of wet grip and ride comfort. The tyre’s pattern technology achieves the low noise level by minimising friction energy, while a reinforced tread pattern optimises the degree of block distortion during braking, thus significantly enhancing driving safety.

“The receipt of the iF Design Award is yet more global recognition of the excellence and innovativeness of our designs. As tyre design is closely linked to performance, we will continue striving to enhance our related capabilities in order to develop products that set us apart from our competitors.”

Taek-Gyun Jeong, Senior Managing Director at Kumho Tire R&D headquarter in Korea


The Kumho Solus HA31 features sidewall icons depicting the sun, snow and cloud in
recognition of the tyre’s all-weather performance, plus a directional pattern for improved
driving performance. Its design excellence was previously recognised when it received the Korea Good Design Award in 2015. The Solus HA31 is Kumho’s latest all-season solution for the European market.