May 2015

By Kumho Marketing

Posted in Kumho News

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Maxplo Concept Tyre Wins A’ Design Award

Kumho is renowned for the degree of research and development it dedicates to its tyre products, and is a regular winner of such international accolades as the German iF and Red Dot design awards.

Now it has scooped the top honour (Platinum) in the Futuristic class of the much coveted Italian A’ Design Awards.

The super-low aspect ratio Maxplo is intended to demonstrate how tyres of the future could well look and operate. The ultimate all-weather product, it features tread blocks that adjust to suit all weather conditions from dry to snow-covered roads. In the wet, a clever combination of circumferential and three-dimensional grooves effectively pumps water from the contact patch.

In typically slippery on/off road conditions the tread broadens to optimise traction and braking power, while spikes are unveiled to deal with the dangers of snow and ice.91cee763a6ac0b8b9976d6a3c54f5fbe22179ca6-3-t710

Along with the other winners of no less than 89 different categories, Kumho was presented with its A’ Design Award last month at a gala dinner in the stunning environs of Lake Como.

There are four levels of the A’ Design Award – Platinum, Gold, Silver and Iron – making Kumho’s Platinum accolade all the more impressive.

Press release issued on behalf of Kumho by Gordon Bruce Associates Ltd. For further press information contact Gordon via gordon.bruce@gordonbruce.co.uk.

Kumho Tyre UK | Maxplo Concept Tyre