The eagerly awaited completion of Kumho’s first North American tyre plant is set to occur in the early part of 2016, and underlines the company’s aim of strengthening its position in this key automotive market as well as its overall plans for global expansion.
Kumho has already invested $420 million in the factory, which is sited in Macon, Georgia, close to Atlanta Airport (the busiest in the world) and under 180 miles from the international port of Savannah. Once complete, the massive building will cover 21 acres (the equivalent of 15 football pitches) and produce some 4 million tyres per annum. Around 90 staff are already engaged on site – a figure that’s set to rise to 400 by the time of next year’s launch.
North America already accounts for 20 percent of Kumho’s global tyre sales, and its new plant is intended to focus on UHP products for premium brand vehicles, thereby elevating the brand’s status within the US market. The aim is also to strengthen Kumho’s OEM business in the region and, even before the advent of the new factory, the company has negotiated significant new contracts with the surrounding prestige car makers. Assuming successful sales for Kumho and a continued improvement in the US economy, two further phases are planned for the Macon factory, offering the potential to as much as triple its capacity.
Kumho has already demonstrated its commitment to the North American market, where it can boast a broad distribution network and steady gains in the business of tyre replacement. It has also worked hard on brand awareness and has for many years been involved in sports sponsorship within the region – these days Kumho is an official supporter of the NBA (National Basketball Association) and is a former backer of the LA Lakers and Miami Heat (two of the leading NBA teams); not to mention the New York Jets – a top member of the National Football League.
Founded 55 years ago, Kumho already employs over 10,000 people worldwide and produces in excess of 60 million tyres per annum via plants in China, Vietnam and its native South Korea. Its burgeoning list of OEM customers includes such prestige European brands as BMW, Mercedes-Benz and Volkswagen, as well the Korean manufacturers Hyundai and Kia.
Press release distributed on behalf of Kumho by Gordon Bruce Associates Ltd. For further media information and/or a hi-res version of the image below, contact Gordon at firstname.lastname@example.org.